Marketing Communications

İlbak Holding's creativity-focused advertising agencies service a wide range of brands.

MARKETING COMMUNICATIONS IN TURKEY

Media investments in Turkey increased by 9% in 2015 compared to the previous year. Digital media represented the fastest growing channel and TV held the highest share. These investments can be broken down as follows: 50,51% for TV ads, 16,91% for print publication ads, 22,92% for digital media ads, 6,41% for outdoor ads, 10% for radio ads and 1,10% for movie theater ads.

Actualized 2015 revenue offers important market insights for media planning and creative agencies, the key actors in the marketing sector, helping them formulate future plans and strategies. But revenue figures are also used to rank these agencies. Among the 180 media buying agencies active on the Turkish market, Mindshare now holds the top spot , followed by People Iniative and Carat.

Among the 912 creative agencies in Turkey, TBWA, Concept, Havas Worldwide Group hold the top three spots.

Top 10 Media Agencies at 2015:

  • MEDIA AGENCIES
    • MINDSHARE
    • PEOPLE INITIATIVE
    • CARAT
    • MEDIACOM
    • STARCOM MEDIAVEST GROUP
    • OMD
    • OPEN
    • MG MEDIA
    • MEC
    • HAVAS MEDIA TURKIYE
    • Kaynak : Nielsen
  • İLBAK COMPANIES IN THE MARCOM SECTOR

    İlbak companies have invested in crucial marketing areas, including media planning & buying and creative & digital services. Leading agencies in the sector such as People Initiative, United People and Concept Agency have established themselves as powerful media players.

    İLBAK COMPANIES IN THE MARCOM SECTOR

Euro.Message madebycat