Media

In addition to the wide variety of media channels it offers, İlbak Holding boasts a highly specialized team of experts with years of outdoor advertising experience.

MEDIA IN TURKEY

According to Turkish Advertising Association Media Expenditures report in 2015, Turkey saw a 9.3% increase in total media ad investments, amounting to over TL 6 billion. These investments can be broken down as follows: 50,51% for TV ads, 16,91% for print publication ads, 22,92% for digital media ads, 6,41% for outdoor ads, 10% for radio ads and 1,10% for movie theater ads.

The outdoor advertising market has gained momentum internationally and also in Turkey in recent years. According to "Global Entertainment and Media Outlook" report in 2019 Turkey Media market value is expected 16,9 million dollar. The fastest growth will be at mobile internet access.

Turkey outdoor (OOH) advertising revenue is growing rapidly with a compound annual growth rate of 12,8 per cent between 2015 and 2019, to reach 347 million dollar in 2019.

İLBAK HOLDING IN THE MEDIA SECTOR

Representing a significant share in the media sector market, all İlbak Holding media companies operate in the outdoor arena. While aimed at different target audiences in different urban settings, outdoor advertisng channels share one key trait: they all offer high visibility for brands in both high pedestrian and high vehicular traffic areas.

The advertising provided by all İlbak Holding's media companies reach more than 200 million people annually. The media companies include:

  • PORTLINE, specializing in airport advertising spaces
  • OUTBOX, specializing in advertising spaces on Ankara's overpass, EGO city buses, city buffets and İstanbul Erguvan buses.

İLBAK COMPANIES IN THE MEDIA SECTOR

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