Tourism

Continuing its investments in the tourism sector, İlbak Holding aims to increase the number of hotels it owns, enhance its brand value and always put the customer first.

TOURISM IN TURKEY

Tourism is one of Turkey's key industries and it dictates a major share of the country's economy. The country serves many tourism segments, including health, sports, recreational, religious and congress tourism.

Istanbul is a world city in terms of tourism and has an important position among the world countries. This situation is reflected in the statistics. According to tourism statistics, the number of foreign tourists visiting İstanbul in 2015 has an increase of 5% according to the previous year. Turkey primarily attracts tourists from Europe and North America, while the top four countries sending tourists are Germany, Iran, USA and England respectively. In world rankings, Turkey is the 6th most popular tourism destination globally. By the year of 2015, the total number of foreign visitors reached 12,4 million people.

Congress tourism is among of the most significant and high-volume tourism types in the industry, generating between 20-30% of the world's tourism revenue. Given its already-established popularity as a destination, Turkey has a notably high potential to service congress tourists. Based on the International Congress and Convention Association's (ICCA) report 2014, Turkey holds the 19th place in event rankings. In a city-by-city comparison, Istanbul holds the 9th place internationally and 8th place in Europe.

FUTURE PLANS

As it continues to invest in the tourism sector, İlbak Holding aims to increase the number of hotels it owns while adopting a service approach that matches the hotels' star ratings, enhances its brand value and always puts the customer first. The company also plans to increase its tourism investments in the future to maintain its industry success and high quality performance.

İlbak Holding plans to open 20 new hotels in Turkey over the next 10 years as part of the Super 8 Hotels Project initiated by a master franchising agreement with Wyndham Hotels Group. The world's largest hotel group, Wyndham has some 7.380 hotels and 631.800 rooms in 66 countries. Combining quality and comfort, Super 8 hotels offer 18 to 20 square meter rooms designed to meet all of the business world's hospitality needs.

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