Vestel Chooses Concept as New Advertising Agency

Date: 10.03.2014

Following a pitch competition between five advertising agencies, the future technology inventor, Vestel, decided to collaborate with Concept to develop an approach that promotes its innovation and design strengths while targeting a young audience. In Vestel's effort to enhance its innovative and youthful brand image, the company's advertising campaigns will bear Concept Agency's signature beginning on April 1.

Ergün Güler, Vestel Group's General Director of Sales and Marketing, made the following remarks about the selection of the new agency:

"It was not a simple agency pitch for us. It was an exciting opportunity to choose a business partner who can best communicate our image as an innovative brand that creates future technology. First, we invited nine agencies, and then we came up with a shortlist of five after hearing the strategic approaches and solution proposals of all contenders. From this shortlist, we chose Concept Advertising Agency as our business partner for its creativity, dynamism and enthusiasm."

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