Media

İlbak has a pioneer role in the outdoor media industry thanks to its long years of experience, rich inventory, expert team and corporate structure.
 

MEDIA AND İLBAK HOLDING IN TURKEY
 

The 2023 Media and Advertising Investments Report in Turkey has been released! The Out-of-Home (OOH) media maintained its share in the advertising market and closed 2023 with record growth (138.06%). Compared to last year, OOH media, the fastest-growing medium in Turkey, reached an investment of 5.1 billion Turkish Lira, maintaining its position as the third-largest medium in the advertising market. The strong demand for advertising units indicates that this growth will continue in 2024 as well. Within the OOH market, digital units accounted for a 33% share with 1.655 billion TL, while advertising units reached a 25% share with 1.287 billion TL. Large formats made up 18% of the market with 899 million TL, and sports venues, newly added to the report this year, held a 24% share with 1.241 billion TL.

Ilbak Holding's OOH advertising companies hold a significant share of the market. With its extensive experience, rich inventory, expert team, and corporate structure, Ilbak plays a pioneering role in the OOH media sector. The common characteristic of these mediums, which connect with different target audiences in various urban living spaces, is that they offer brands high visibility opportunities in areas with heavy pedestrian and vehicle traffic.
 

İLBAK COMPANIES IN MEDIA INDUSTRY