Marketing Communication

MARKETING COMMUNICATION IN TÜRKİYE and İLBAK HOLDING

The marketing communications sector in Türkiye continues to develop rapidly with digitalization and changes in consumer behavior. In the first 6 months of 2024, total media and advertising investments increased by 148.6% year-on-year to 111.78 billion Turkish Liras. As in previous years, the largest share of media investments was allocated to digital media with 71.2%. While growth was recorded in all media channels, the highest proportional growth was realized in digital, radio, outdoor, and television, respectively.

Providing comprehensive solutions to the needs of brands, İlbak Holding has a strong position in the sector thanks to Max Media and PC Communications, the first and only publicly listed media planning and buying agency in Turkey. These agencies provide services with specialized teams in every field from strategy development to media buying, from digital and traditional media planning to implementation.

With its innovative and full-service approach to marketing communications, İlbak Holding ensures that brands meet their target audiences in the right way and continues to add value to the sector.