Outdoor

MEDIA IN TÜRKİYE and İLBAK HOLDING

Turkey 2024 Estimated Media and Advertising Investments Report has been announced.

According to the Estimated Media and Advertising Investments Report in Turkey, media and advertising investments in 2024 were 253 billion 600 million TL. Media investments in the sector, which experienced a growth of 78.9 percent compared to the same period of the previous year, were 213 billion TL. Outdoor investments, which had a total share of 5.1 percent, grew by 115.2 percent compared to the previous year and reached a total volume of 10 billion 940 million TL.

With its expenditures in technology and unit quality, the outdoor media in Türkiye has demonstrated that it is among the top 
marketplaces in the world.

Outdoor advertising companies under İlbak Holding have a large volume in the market with their units in all the cities where they are present, especially in İstanbul, Ankara, and İzmir. İlbak Holding, which is the leader of the outdoor media in Türkiye with its brands, improves outdoor advertising day by day with its investments in technology and units every year and makes it one of the most preferred media in the advertising world. İlbak has a leading role in the outdoor media sector thanks to its many years of experience, rich inventory, expert team, and corporate structure. The common feature of these channels, which target different audiences in different living areas of cities, is that they offer brands high visibility opportunities in areas with heavy pedestrian and vehicle traffic. The companies, which include almost all unit types, make outdoor media attractive for advertisers with their transport and airport options.