Outdoor

MEDIA IN TÜRKİYE and İLBAK HOLDING

Türkiye announced the Estimated Media and Advertising Investments Report for the first 6 months of 2024. Investments increased by 149% compared to the same period in the previous year, reaching 111 billion 78 million Turkish Liras. While 93.25 billion of this figure represented media investments, 18.53 billion was made up of advertising investments.

Outdoor investments more than doubled compared to the same period last year, reaching 4.49 billion Turkish Liras. The demand for outdoor media, which grew by 120.3% and accounted for approximately 9% of total advertising investments, is expected to continue to increase. With its expenditures in technology and unit quality, the outdoor media in Türkiye has demonstrated that it is among the top 
marketplaces in the world.

Outdoor advertising companies under İlbak Holding have a large volume in the market with their units in all the cities where they are present, especially in İstanbul, Ankara, and İzmir. İlbak Holding, which is the leader of the outdoor media in Türkiye with its brands, improves outdoor advertising day by day with its investments in technology and units every year and makes it one of the most preferred media in the advertising world. İlbak has a leading role in the outdoor media sector thanks to its many years of experience, rich inventory, expert team, and corporate structure. The common feature of these channels, which target different audiences in different living areas of cities, is that they offer brands high visibility opportunities in areas with heavy pedestrian and vehicle traffic. The companies, which include almost all unit types, make outdoor media attractive for advertisers with their transport and airport options.